Dansk Autoværn A/S will change its name to DAV NORDIC A/S on April 1st. Today the company has a number of business areas in both installation and construction, which is why it is a natural development to change the name, says Admin. Director/CEO, Ulrik Toft Marcussen.
Customer-driven name change
Ulrik Toft Marcussen continues: “For a while, we thought about our name, which was originally chosen because we invented the crash barrier (“autoværn” in Danish) back in the ’30s. Many people think we only sell crash barriers, and with three major business areas, it is far from the truth today. It is a customer-driven decision - we want a name that does not only signal crash barriers and guards. DAV NORDIC is also the name of our Swedish branch, and it has always been our long-term plan that we should go by the same name.”
New business areas are a possibility
DAV NORDIC has four business areas: Road safety, noise reduction solutions, steel for construction and poles and Ulrik Toft Marcussen add: “Today we are the market leader in both noise reduction and traffic safety and noise reduction is actually our largest business area. In 2018, we took in a new business area, steel for construction, and today we supply a number of steel solutions for the construction business, thus exploits our solid knowledge of steel and steel structures. If new business opportunities arise, we are prepared to act on the demand.”